Customer Reviews

I have already left a positive review based on the really good cutting quality of the 8" and was lucky enough to be a box set winner! I am writing this follow up review knowing I'm likely ineligible for any future contests, but I really wanted to let people know how good this company are. After using my 8" Magic Knife more or less daily since May 2024, the blade unfortunately separated from the handle. While it was a shame, I knew that the knife came with a guarantee and I filled out the online form for a claim. The process was extremely fast and Phil & Lesley could not have been more helpful. My replacement knife is still in transit, but it will be back with me in time before the next Sunday roast. I couldn't recommend this company enough to anyone thinking about making a purchase, you won't regret it!

I bought the Magic knife set 10 years ago when I moved into my first house and they are still my favourite knives to use. They are sharp and glide through different types of fruit and veg and the large one is fantastic for slicing bread and butternut squash. Just bought another one at the show!! I have bought other knives over the years but these are the best. Thank you for an amazing product.

On seeing the demonstration by a lovely Italian gentleman and having a go myself at the stand, I decided to purchase the box set as a birthday gift for myself from my husband who did not know what to buy for my birthday in April. As soon as I was home I showed him the set of knives I had purchased and gave him a quick demo , he was as amazed as I was on how easily they cut through a butternut squash and a suede and then a loaf of bread , just a brilliant set , they will be used on a daily basis in our household and will make preparing food so much easier , wish I had purchased years earlier when I have seen your demonstrations, must have been the added attraction of your Italian sales man’s voice, and excellent sales demonstration that finally won me over.

Knives work just as well as the demos showed. The scissors in the set are not of the same quality!

I got the set box from the Good Food Show. The lady who demonstrated it did a great job. I tried it and loved it. However, one year later, the blade detached from the handle of the 5" knife, which was supposed to last for a lifetime. Just like this – not a lifetime guarantee???? I told them when I visited the BBC Good Food Show again, but later, they refused to replace it, asking for proof of purchase, complaining that I had not filled in and returned the guarantee form and that I didn't have the original box. Simply a money-grabbing establishment selling rubbish and making us believe it will last a lifetime. What a load of rubbish!

Great set of knife, peeler and scissors. Very handy sharpener as well. Bought during the royal welsh shoe, good demonstration and tips on how to keep in best condition. 10/10

Certainly not as good as I expected, the two smaller knives are reasonably good but the largest knife needs sharpening before every use and even then doesn’t cut bread like the demonstration one did.

I am very happy with this set of knives scissors and peeler. I have searched for a while for a good set of knives that don’t cost a fortune. These fit the bill perfectly. They are super sharp and easy to handle. It comes with a sharpener but to be honest I haven’t needed to use it much. I have been able to cut things that I have struggled with and now don’t need to ask for help which suits me perfectly. Highly recommend them.

Love these knives. Stay sharp for ages. Quick and simple to sharpen when needed.

The best knives i have ever used

Fantastic knife set that I’ve used on many catering jobs…everyone has been jealous of it.

Fantastic knives, scissors and sharpener!?? Best knives I’ve used in over 40 years. Would recommend to anyone needing new kitchen cutting equipment. Brilliant!

Lovely set of knives with scisors and sharpener. We don't know how we ever did witthout them!

I have found the knives fantastic. They have kept sharp and I have been very pleased with them

Excellent knives. Great value, easy to sharpen and keep sharp. Delighted so far with knife set...six months in.