I bought a “Magic Knife” at The Spirit of Christmas - luckily only one - after watching a nice lady demonstrating how perfectly she cut up a tomato. At home after one or two weeks it was just like any old knife. I returned the next year to ask what I was doing wrong. It was suggested I didn’t sharpen it often enough and was offered their own brand of knife sharpener. Which I bought! I really don’t think these knives are that magic. Rather like the con artists who get you standing on one leg arms outstretched and they weigh down on your arm, you topple over. Then they put the £70 “magic bracelet” on your wrist, next time you don’t topple over. Wow! BUT… it’s just muscle memory. Try it! Amusing party game. And as for “Revive” oven cleaner….!

These knives are fantastic and I wouldn't want to use any other type of utensils now in my kitchen. The company is brilliant and the staff so helpful too. I plan to purchasing some for my son and his girlfriend too. Can't recommend this company highly enough. A++++

I love my knife! It's much easier to use than a traditional knife and makes chopping easier

When I met you at the all about dogs show I never imagined it would have such an impact on my culinary life. I love the knife it really is magic.

An issue was resolved quickly and without any fuss . Love the knife and it's ability to cut through most things with ease.